TV and Video Radio
The technology of augmented reality has advanced significantly in the previous ten years, making it more user-friendly and well-liked. It is possible to predict that, in the near future, there will be a significant change in the way that digital information is consumed, with the adoption of spatial interfaces to the disadvantage of two-dimensional displays, leaving smartphones and gaining dedicated devices.
One of the primary findings of the XR Inside 2021 study, released by NTT Data, a Japanese provider of IT infrastructure and services with a presence in 50 nations, is that.
In light of this situation, the report emphasizes the need for businesses to understand the technology and implement excellent practices for MR and AR experiences. Hardware developers are currently engaged in a true race to produce the tool that will establish the standards for XR lenses. Parallel to this, programmers from all over the world are investigating and creating experiences for these platforms, looking at novel approaches to interacting with virtual objects.
Similar to how smartphones came to be, AR and MR devices have the potential to dramatically transform how we communicate, access services, and obtain information. So, it is imperative that businesses try to catch up with this new trend by redesigning their services for spatial interfaces and learning how they function.
Due to the enormous influx of new users who, after learning about the potential uses of VR for entertainment, end up exploring other sorts of services, the areas of interest within the industry that are farther removed from entertainment have started to grow. The shift in the areas of interest that have expanded over the past year, such as training, education, health care, tourism, and games, is a reflection of the maturation of virtual reality content consumers.
Positive Panorama with 5G
The study states that it will be possible to use features like remote rendering that will allow streaming of 3D experiences for mobile devices, without local processing capacity, providing better use of batteries and lower production costs, with data transfer rates that are on average almost 15 times faster than those currently available in most countries.
As a result, there are ever more users and services available for the technology as a result of more accessible gadgets. Some of these features include offerings from Nvidia and Microsoft, respectively, such as Nvidia XR Cloud and Azure Remote Render, which are currently open for public testing.
Large investments from the major technology companies and the emergence of a startup ecosystem centered on X-Reality are anticipated in the years to come as 5G reaches its maturity.
With the shift in the service paradigm, the move from 2D to 3D/Spatial interfaces in Mixed and Augmented Reality settings, and the introduction of flexible and adaptable interfaces, new markets will develop.
URAs, invoices, real estate financing simulations, and augmented reality medical services are just a few of the user assistance services that NTT DATA Digital Lab’s research led to the development of. They have demonstrated a strong capacity for self-service and a significant rise in involvement, minimizing service interruptions through digital channels that would necessitate human support. With the advent of 5G, wearable technology will begin to become more prevalent and integrated with other technologies, creating an unavoidable short- to medium-term horizon.
XR and Social Networks
Although it is true that these platforms frequently draw young children and adolescent gamers, businesses like Facebook and Microsoft are hoping that XR devices will help spread the word about them. Facebook relied on the advancement of technology when it paid $2 billion by the business Oculus VR in 2014. Facebook Horizon, a new social network centered on interactions in Virtual Reality environments, is currently being developed by the firm.
You can build your own avatar on this platform and explore user-created locations. Metaverses are the name for these social environments. In response, Microsoft purchased AltSpace VR, which is currently one of the major suppliers of immersive virtual experiences and is thought to be the largest social network in virtual reality.
For its part, Snapchat is committed to using augmented reality to improve user experiences across networks. The business has previously released its AR glasses, which are intended to extend some of the smartphone experience into the real world. The upcoming release of the lenses is rumored to support the filters that are already available in the app.
The Role of Smart Cities
Contrary to popular belief, mixed reality experiences are not confined to technology but rather have a close connection to the actual urban environment.
They are aging and changing at a remarkable rate. The percentage of people who live in urban regions is currently about 50%, and it is predicted that this percentage would rise to 68% by 2050. Cities are undergoing a digital transition and evolving into smart cities as a result of the numerous issues this high development rate poses to the infrastructure and the quality of life of the populace.
When a city uses data and technology to make more decisive and effective decisions, it is said to be smart. It is feasible to interpret the information obtained to produce insights and actions that need to be performed with access to a wide variety of sensors and mobile devices networked and linked to a high-performance communications network. Better traffic and public transportation management, more efficient water and energy use, infrastructure upgrades, and reduced environmental impact are a few of these efforts.
Similar to how cities are evolving technologically, spatial computing makes use of data and connection to deliver experiences with a high level of value. It will make it feasible to design citizen assistance experiences, such as putting markings in a particular home or area to make it simpler to discover people in a police or rescue situation. In order for them to interact with the surroundings, it is also possible to design customized public entertainment experiences based on the location. It is feasible for information on routes, traffic incidents, and more to be presented in 3D immediately on the front panel of the automobile, for example, when traveling about the city.
It is important to keep in mind that there will be several levels of information when it comes to spatial computing, some of which are accessible to the general public and others which are private to individuals or businesses. Consequently, Smart Cities wouldn’t need to compromise residents’ privacy because they would only have access to public levels of information.
Growth Opportunities
According to the NTT Data analysis, the X-Reality ecosystem is growing in market maturity and popularity among users thanks to its more reliable solutions and variety of hardware. Large tech players entering the race for real estate help to evolve by researching and inventing new sensors, gadgets, software, and services that can improve experiences and open up new action niches.
Similar to how smartphones entered the market a decade ago, similar experiences will soon be the norm for how users interact with technology.
Technology becomes more widely used, which leads to a natural adoption process among users and, as a result, to the reformulation of services and information-use practices. We are departing the era of Digital Networks, Software, and New Media, in accordance with Schumpeter’s theory of Waves of Innovation.
A new wave is coming for the media. In the early stages of his discovery, it is important to note the development of wearable technology, applications for extended reality, and the development of spatial computing towards the development of the Spatial Web, also known as Web 3.0.
Considering this situation, it is obvious that we need to be ready to satisfy the demands of this developing market and take part in the development of future technology solutions.
