Several studies predict the travel patterns for the upcoming year when it is anticipated that the numbers will fully return from those before the crisis.
The return of business travels, value for money, nature interaction, solo travel, last-minute bookings, use of virtual reality, virtual holiday and social media, and return to both traditional destinations and brand-new locations with low crowding are a few trends that will define travel in 2023.
The Price Commands
According to a study by the online travel operator Booking.com, travel will continue to be prioritized in 2023, but with a focus on maximizing the budget. More than half of the travelers questioned (56%) said continuing to prioritize holiday spending is a priority. By taking advantage of deals and making better plans, 64% of people will change their spending, and 67% of people will look for the best deal by utilizing loyalty rewards and discounts.
Searching for off-season locations will save money for more than half of travelers (55%) while the majority (63%) will arrange their visits earlier to get a better value. Finally, in order to stay within their budget, more than half (52%) will choose one or two longer holidays as opposed to numerous short ones.
Many people are also eager to increase their spending: 44% aim to spend lavishly to maximize the trip and make the experience worthwhile, while 50% acknowledge they will be more frugal with their spending around the holidays to make up for the few travels they have made recently.
The majority of Spaniards will spend the same amount or more on vacations in the upcoming year, while more than half of tourists will save money by visiting locations outside of peak travel times.
More Spending and Transparency
The travel metasearch engine Skyscanner, for its part, notices changes in Spanish passengers’ spending patterns. Consequently, 86% of Spanish tourists anticipate spending the same amount or more on their international travel the next year, while only 6% anticipate spending less. Transparency in ticket pricing is something that travelers are seeking more and more, along with access to customized airfare deals. The places that have witnessed the highest price cuts since before the epidemic include Agadir, in Morocco, with a price loss of 68%; Hong Kong, in China; and Tokyo, in Japan; with price drops of 48%; and 68%; respectively, among the best value for money destinations for 2023, according to Skyscanner.
In this section, survey results from the online travel agency eDreams Odigeo show that 38% of Spanish tourists plan to take the same number of trips in 2023 as they did in 2022, and nearly half of them are even considering taking more trips the following year. Just 6% intend to take fewer trips. Despite the rising cost of living, 41% of those polled have chosen to prioritize holidays over other significant outlays.
According to a study by the online travel agency rumbo.es, the second week of the year (from January 9 to 15), the seventeenth (from April 24 to April 30), and the nineteenth are the best times to book flights for the lowest prices (from May 8 to 14).
Only 19% of Spaniards plan their vacations between one and two months in advance, compared to 45% who do so with less than 15 days’ notice.
Last Minute Getaways
One of the effects of the epidemic has been an increase in last-minute travel reservations, according to the eDreams Odigeo survey. Hence, only 18% of Spaniards plan their vacations between 16 and 30 days before departure, and 19% do so between one and two months beforehand. As a result, 45% of Spaniards book their vacations with fewer than 15 days to spare. Similarly, the majority of Americans (39%) prioritize vacations of three to four days, as opposed to 19% who prefer trips of one to two weeks, 17% who favor weekend trips, and 15% who focus their vacations on five or six days.
According to the rumbo.es study’s analysis of the data, just 25.5% of reservations made in 2022 had a margin of more than 60 days in advance, while 36% had a maximum margin of 15 days before departure and 22% had a margin of up to seven days.
Travel Solo and Adventure
According to a poll by Skyscanner, 78% of vacationers are open to traveling alone in 2019. In 2023, those who are divorced (85%) and those who are single (80%) will likely travel alone the most, forming a new travel trend known as “self-focused, independent” travelers. Finding new friends and travel companions is becoming easier with the proliferation of friendship apps and the popularity of platonic dating apps.
This study also found a trend towards people looking for time in nature. The top 3 travel activities that Spaniards expect to do in 2023 include hiking and animal watching.
Most people who are willing to travel alone are those who are divorced (85%) and single (80%).
Similar findings may be drawn from the Booking.com study, which found that over half (47%) of Spanish visitors desire to experience the essentials when traveling, disconnect from reality (53%), and live alone with the essentials (47%). Also, 56% of Spaniards place significance on the potential of visiting a location in 2023 to learn survival skills like finding water (58%), making a fire (37%), finding food in nature (45%), and even becoming ready for the end of the world (38%).
In 2023, though, going back to the fundamentals won’t necessarily entail giving up everything. There is a widespread belief (52%) that this entails forgoing luxuries. Nonetheless, a lot of people wish to mix the two. 46% of people said they would only think about going on a vacation like this if the lodging provided a comfortable setting.
The Most Demanded Cities and Destinations
The analysis by eDreams Odigeo also reveals the top travel destinations for 2019. Thus, the list largely consists of Spanish and European cities, continuing the trend from 2022, albeit for the first time since the Covid-19 epidemic, an international capital—Buenos Aires—sneaks into the top 10.
Overall, the top three travel destinations in 2023 will be Paris, Rome, and Barcelona, followed by London, Amsterdam, Tenerife, and Madrid. Seville, Buenos Aires, and Brussels round out the top five. International travelers’ top 3 choices for the upcoming year are Paris, London, and Barcelona. These are followed by Bangkok, Madrid, Rome, Milan, Dublin, Amsterdam, and Lisbon.
In terms of the most popular travel destinations in 2023, Paris, Rome, and Barcelona hold the top three spots.
According to the Booking.com report, another trend involving more well-known locations is a return to the glitz of the past. So, the most desired vacations in 2023 (90%) are those that give a return to earlier, simpler times. There is interest in this kind of holiday among millennials and Generation Z as well. According to the study, 25% of travelers look for memories-stirring experiences, like going to famous movie locations, and are less concerned with rest and relaxation and more interested in adrenaline-pumping activities, like going to theme parks (61%), participating in “escape rooms,” or going on treasure hunts.
Together with New York, which never disappoints, rumbo.es names Japan as one of the top long-distance travel destinations for the upcoming year. In addition, there has been an increase in reservations for the Dominican Republic and Panama, with a 12% rise in reservations over the previous two months. Also, it notices a chance for close and far-flung locations, like Morocco, Turkey, and Egypt.
Virtual Holiday Travelers
In 2023, the metaverse will force us to choose a place, and according to a Booking.com study, 32% of Spaniards want to take a virtual holiday. 39% of Spanish tourists indicate that they will use virtual reality to inspire their real-world travel decisions in 2016. Following a virtual encounter, 44% of Spanish travelers said they would visit places they had not previously considered visiting. Although the metaverse will provide a new way to travel in the coming year, 64% of respondents think that virtual experiences are insufficient.
More than a third of Spaniards say they wish to take a virtual holiday to get ideas for their real holiday.
Return of Business Trips
According to the Booking.com study, business vacations will be back on the table in 2023, and individuals want to take advantage of them to collaborate outside of the office and incorporate work excursions to increase their productivity. In fact, nearly half (49%) of Spanish employees want their firm to use the money saved by the introduction of teleworking to fund business vacations or retreats. In fact, 44% of Spanish employees expect their employer to arrange a work trip to bring the entire workforce together.
More than half of those who are employed think that traveling will increase their productivity at work.
As a result, company retreats with “gamified” experiences, “survivor”-themed getaways in opulent log cabins or country homes with shared kitchens and outdoor activities will rise in popularity in 2023. More than half (54%) of working individuals worldwide believe that traveling will increase their productivity at work, therefore this could be advantageous for business.
However, with the introduction of the remote model and the ability to work from anywhere, most employees (67%) prefer to completely disconnect from work while on holiday, and almost half (48%) do not want to work while traveling, even though they would consider taking a trip with your firm.